The world of professional rodeo is led by organizations such as the Professional Rodeo Cowboy’s Association (PRCA), Women’s Professional Rodeo Association (WPRA), Championship Bull Riding (CBR) and the Professional Bull Riders (PBR). Each organization run circuits and championships events that take place throughout the entire year. Qualifying events include; All-Around cowboy, Bareback riding, Steer wrestling, Team roping, Saddle bronc riding, Tie-down roping, Barrel racing and Bull riding all leading to their major championship events.

Rodeo Life has a combined experience of over 50 years and we know how much professional rodeo has grown and how to meet the demands of our advertisers through direct access to these markets. Not only, have we seen the circuit and championship rodeos expand their audience but we have seen new markets evolve. Today’s rodeos encompasses a mass variety of generations, youths, women, and men who not only are highly competitive but are equally traditional. Cowboys and Cowgirls and their fans, of all walks of life, have surged rodeos into a worldwide recognized phenomenon.

Rodeo Life is published once a year for the National Finals Rodeo (NFR) events. This unique publication will encompass all walks of rodeo life, the events that drive them, the brands they are loyal to and the new markets that are waiting to be tapped by this significant mass media market that is forging its buying power around the world.

Through Rodeo Life’s three editions, your company will have access to the top 150 rodeo events, 50 touring events, feed stores, livestock shows, farming expos, stock contractors, fairs and book stores nationwide, thus saturating these respective markets and mindshare.